Should You Pick Topics You Love or What Pays Best?

Entrepreneur 7 Comments

I’m at the stage where I’m at the brainstorming stage of starting a few websites. I need to decide on a few topics and then start to develop them. The question that I raise to myself is should I try and focus on topics that I think are interesting and have some sort of passion for? Or should I find topics that are being searched for and I can get high rankings for?

The choice is a hard one because if I can find topics that I know I can rank highly for through some minor SEO then why wouldn’t I do it? The problem with creating and maintaining websites about topics that you have little interest in is having the motivation and knowledge to stick with it. If I put together a wedding dress website, will I really want to write about dresses for months on end and will I even be able to think of things to write? Chances are I will loose interest in it and it will be a failed website.

The other option is to find topics I know I’m interested in, but will certainly be harder to get high rankings for. Generally it seems that my interests are shared by many and because of this there is a lot of competition. In order to rank in search engine results I would need to put in a lot of leg work, but I would be able to maintain the websites for quite awhile because I have the interest to.

I’m going to throw the question out to you, in hope that a few of you will chime in on this. What is your strategy when brainstorming new website ideas? Do you go for the easy to optimize topics or things you have genuine interest in?

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    1. 1 Gary Cao April 12, 2007

      I started my blog only a week ago, and I’m in the same confusion that blocked me from writing anything for 2 days.
      But after considering it carefully, anything in this world that wants to sell, has to result in a win/win situation. If you have to sacrifice what you love so that you can win more readers and rank, it will be a lose/win situation, and finally when you lose your motivation you won’t want continue doing it.
      So for now, I think you should write anything that you love to, but of course narrow down your focus. If you have true passion and talent, you won’t have to be afraid of competition. It’s a challenge to see if you really love to do something. Blog for both yourself and your readers.
      Thanks for your question, which also brought about an answer to myself.

    2. 2 Nourbous April 24, 2007

      Gecco Logistics Company is looking for new candidates for the Guarantee Manager position.
      We are the world’s largest global transportation company, operating in
      more than 18 countries and territories and employing 20000 people worldwide.
      Many Internet auctions and stores in the US do not ship the products
      overseas. As the result thousands of customers in Europe and Asia are not
      able to
      access the large market and purchase high-quality merchandise at so low
      prices. Our service is in the ever-growing demand. Today we have more then
      merchandise managers on the territory of the United States and Canada but
      of our customers increases and we plan to expand.

      As a part-time employee, you’ll have access to the following benefits:

      – $3,100 per month
      – You need 8-10 hours free during the week, not more
      – $36,000 per year
      – Free UPS shipping
      – Comprehensive medical and life insurance for you and your dependents
      – Weekly paychecks
      – Direct deposit
      – Set work schedule

      We hire all over USA & Europe.
      If you are interested in our offer send the following data to our e-mail

      – Your full name
      – Your contact e-mail
      – Your phone number


    3. 3 Sophie July 24, 2007

      I think it would be better to write about topics that you love. If you only write because of the money, your writing won’t turn out to be as good as how it can be when you’re writing about something that you’re genuinely interested in.

    4. 4 markofando October 2, 2007

      Want to start your private office arms race right now?

      I just got my own USB rocket launcher :-) Awsome thing.

      Plug into your computer and you got a remote controlled office missile launcher with 360 degrees horizontal and 45 degree vertival rotation with a range of more than 6 meters – which gives you a coverage of 113 square meters round your workplace.
      You can get the gadget here:

      Check out the video they have on the page.


      Marko Fando

    5. 5 Arcarocrumn October 4, 2007

      Ive got an Amazon gift certificate burning holes in my pocket,
      and I want to get the most bang for my buck.

      Enter the Secret Amazon Web Pages:

      This is where youre going to find the “latest sales, rebates, and limited-time offers” from
      Amazon, and you can score some pretty deep discounts if youre a savvy shopper.

      Next, theres the special Sale link. This is open every Friday, and ONLY on Fridays.

      You can find the same good discounts here as you would in hidden Deals, although some
      Fridays you can really get lucky and make off like an Amazon bandit – Ive seen discounts
      there as low as 75% off sticker price.

    6. 6 Pentonfuloulk October 5, 2007

      There’s one special secret Sale link on Amazon:

      This is open every Friday and ONLY on Fridays!

      You can find very good discounts here, although some Fridays you can really get
      lucky and make off like an Amazon bandit – Ive seen discounts there as low as 75%
      off sticker Price.

    7. 7 xztheericzx November 5, 2007

      i’m eric. joining a couple boards and looking
      forward to participating. hehe unless i get
      too distracted!


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