Niche Review Sites = Free Organic Traffic

Entrepreneur 47 Comments

Finding Niche CartoonImagine a site with 100 different, yet highly related products with accompanying reviews. Now imagine that 80-90% of the content within the site is generated solely by external users. Finally imagine each of those products having their own SEO optimized page containing your own affiliate product links. I don’t know about you, but I think that could bring in some very nice profits.

Over the past few months I have been experimenting with creating what I call “Niche Review Sites”. Basically I setup a site based on a tight group of niche products and provide product details and a few reviews. Each product gets its own page which displays the information, photos, etc. But these pages also allow users to leave their own ratings and reviews.

In my case I started with niches that I had some interest in so that I could write a few product reviews myself to generate the initial content. However this content could just as easily be outsourced for those looking to scale this method…something I am considering in the future. These initial reviews and product pages have embedded links and banners that are affiliate links to the product being discussed making the path to purchase as direct as possible.

Now once you have your initial content developed, you can begin to advertise and link build to increase traffic and off-page SEO. On-page SEO is something that I paid close attention to when developing my site template and because of this I started to see traffic from Google and the likes in a matter of a week or so! Traffic which ultimately could do one of three things: 1) write a review of the product which adds to the unique page content, great for SEO. 2) Click an affiliate link and make a purchase, great for making some money. 3) Read the review and be on their way…not so good, but not every user will obviously convert.

I’ve only begun testing this idea out with a single product page with already developed content including a review and additional user reviews and the results have been encouraging. Just that single product page is bringing in 75 unique visitors a month from just organic sources….free traffic! Now imagine if I fully develop the site and have 100 products all producing 75 unique visitors a month? That’s over 2200 unique visitors a month!! 2200 potential user reviews or affiliate commissions.

My plan now is to expand my test to include a full group of niche products and see what types of conversions and traffic the site can muster. My question to everyone reading is would you be interested in a product/script that you could use to setup a complete niche review site? Setup the script, upload a logo, pick a template and add products. No site building or HTML knowledge necessary. Leave a comment and let me know if you’d be interested in such a product.


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    1. 1 Alex the Freelance Twin July 11, 2008

      This is a great way to get a new source of income for sure. I’ve done this with a few products, but I haven’t put the effort into making it a constant income stream. Mostly because affiliate marketing is harder for a lot of people, and my conversions aren’t great :p

      Keep us updated on how this goes for you, as you might motivate me to get back into it again

    2. 2 KushMoney July 11, 2008

      You have a great idea. Keep testing, and let us know how it goes.

      To answer your question. yes, as long as it can be use for any niche. Knowing me, I would make more than one niche site from the script.

    3. 3 Erik Karey July 11, 2008

      Thanks guys.

      Yes it would definitely be a script that could be used on any number of niches. Fully customizable niche review sites.

    4. 4 Adrian | Rubiqube July 12, 2008

      This idea sounds great and it’s something I’ve been meaning to try myself. These kind of sites are great to users, as they provide genuine, quality info about a product they did a search for.

      Personally, I would build the site my self, but I’m positive many people with less technical skills would love an easy to use script. I think you have a winner here! ;)

    5. 5 Jay July 14, 2008

      Yes, I would be interested checking out and buying a script. I need a easy to use script that is quick and easy to install and run. There is always a market for that.

    6. 6 Herry July 15, 2008

      That is great blog informative and nice looking

    7. 7 Marc Eilbeck July 15, 2008

      sounds like just the sort of script I could use. Contact me when you have it ready!

    8. 8 child safety services August 7, 2008

      not a bad idea…
      The great thing about this is that with enough link building you can get to a comfortable spot in the SERPS then just forget about the site! after a while it will just be free money with very little maintenance!

    9. 9 Action games August 13, 2008

      I would make more than one niche site from the script.

    10. 10 Wedding Fort Lauderdale August 22, 2008

      This is a great idea buddy. Thanks for sharing and good luck.

    11. 11 Ace Hardware August 24, 2008

      oh thats nice thank you

    12. 12 Hummer H2 September 6, 2008

      That is great blog informative and nice looking

    13. 13 Dining Club UK September 9, 2008

      Hi,

      Organic traffic is the main thing for a site.If any site having more back links then it will be rising ups automatically in the search engines.

      Regards
      Gopal

    14. 14 Bar Marketing September 10, 2008

      Hi,

      Traffic is the most important part for a site.Organic traffic means traffic from related sites and that is really useful.

      Regards
      Gopal

    15. 15 Gustav September 15, 2008

      Excellent way to describe the way to go, I did manage to do something similar, it was just a matter of time. If you allow time to do its job and create quality content then you are set up for success.

      Keep the great job
      Gustav

    16. 16 Eid Mubarak September 19, 2008

      Wao this is really a great information. Thanks for sharing with others. I will surely implement your suggestions.

    17. 17 Jamie Sue September 21, 2008

      This is an excellent idea. You should evolve it as a niche review blogging PLATFORM :)

    18. 18 offshore hosting September 29, 2008

      This is a great way to get a new source of income for sure. Ive done this with a few products, but I havent put the effort into making it a constant income stream.

    19. 19 SSL Certificate October 1, 2008

      Yeah, great and excellent idea. I like your idea. It’s really helpful organic traffic.

    20. 20 Colin Boyd October 3, 2008

      Its hard to admit, but yes I am afraid of my own projects. Afraid that they will take too long to complete; Afraid that they will never be successful; And afraid that I dont have the knowhow to do everything that needs to be done to make them successful. Id like to think that Im not alone and that those of you that have never really had a largely successful website are having similar fears and doubts. But the better thing to think about is how to overcome these fears and take the necessary actions to bring my ideas to life.

    21. 21 Dinissse October 8, 2008

      This idea sounds great and its something Ive been meaning to try myself. These kind of sites are great to users, as they provide genuine, quality info about a product they did a search for

    22. 22 consumer product reviews October 9, 2008

      cute little beavers :D
      -jessica

    23. 23 Ev oda daire October 13, 2008

      After organic meals, the new trend is organic traffic ?

    24. 24 braine October 13, 2008

      seems good

    25. 25 Andrew Green October 19, 2008

      Absolutely true …If u have targeted niche then there will be 100% organic traffic …and helps to increase the popularity

      Very informative post thanks

    26. 26 Readers Pick October 22, 2008

      There are lots of untapped niche keywords that SEO marketers haven’t used. My colleague recomended me to use Micro Niche Finder Tool to look for niche keywords.

    27. 27 Left Hand Drive Cars October 24, 2008

      This is a great way to get a new source of income for sure. Ive done this with a few products, but I havent put the effort into making it a constant income stream.

    28. 28 Maria Angela Gonzales October 26, 2008

      Wow. The idea is terrific. I want to have millions so I will try this. Thanks for the information. These help me a lot.

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    44. 44 sleek August 11, 2011

      This post is pretty old, but I’m just wondering if you ended up creating a script for a complete niche review site?

    45. 45 Amateur August 13, 2011

      Thanks guys.

      Yes it would definitely be a script that could be used on any number of niches. Fully customizable niche review sites.

    46. 46 Android PC August 19, 2011

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    47. 47 Preben October 18, 2011

      Man, this is a awsome post.

      I would be very interested in the product, since I have no experience in coding at all. Coding is not me – I mean… I hate programming :)

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